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	<title>shuttershades.co.uk</title>
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	<link>http://shuttershades.co.uk</link>
	<description>Embrace Style With Shutter Shades</description>
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		<title>Monica “It All Belongs To Me” Interview</title>
		<link>http://shuttershades.co.uk/4248/monica-it-all-belongs-to-me-interview/</link>
		<comments>http://shuttershades.co.uk/4248/monica-it-all-belongs-to-me-interview/#comments</comments>
		<pubDate>Sun, 19 May 2013 01:03:34 +0000</pubDate>
		<dc:creator>ShutterShades</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[brandy]]></category>
		<category><![CDATA[flava]]></category>
		<category><![CDATA[jeanine]]></category>
		<category><![CDATA[march 20th]]></category>
		<category><![CDATA[monica talks]]></category>
		<category><![CDATA[new cd]]></category>
		<category><![CDATA[vimeo]]></category>

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		<description><![CDATA[Mar20/12 Monica “It All Belongs To Me” Interview Last Updated on Tuesday, 20 March 2012 11:37Written by Sha&#8217;Linda JeanineTuesday, 20 March 2012 10:58 Monica talks about her new CD and her new single “It All Belongs To Me” featuring Brandy. Interview Brand-New Flava&#8217;s Show: Monica “It All Belongs To Me” from Big Tru on Vimeo. [...]]]></description>
			<content:encoded><![CDATA[<p><span class="bold_month">Mar</span><br /><span class="ribbon_day">20/12</span></p>
<p><span class="archive_title">Monica “It All Belongs To Me” Interview</span></p>
<div class="entry" >
<p>Last Updated on Tuesday, 20 March 2012 11:37<br />Written by Sha&#8217;Linda Jeanine<br />Tuesday, 20 March 2012 10:58</p>
<p>Monica talks about her new CD and her new single “It All Belongs To Me” featuring Brandy.<span id="more-26730"></span></p>
<div class="wp-caption aligncenter c4"><a href="http://hiphopnc.com/files/2012/03/Monica.jpg"><img alt='Monica “It All Belongs To Me” Interview' src='http://shuttershades.co.uk/images/monica-it-all-belongs-to-me-interview_aemeg_0.jpg'  alt=''  title='Monica' width='448' height='291' /></a></p>
<p class="wp-caption-text">Interview</p>
</div>
<p><a href="http://vimeo.com/38372008">Brand-New Flava&#8217;s Show: Monica “It All Belongs To Me”</a> from <a href="http://vimeo.com/truittao">Big Tru</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p><a href="http://twitter.com/ShaLindaJeanine">ShaLindaJeanine</a></p>
<p class="postmetadata alt"><small>This entry was posted on Tuesday, March 20th, 2012 at 10:58 am and is filed under <a href="http://www.hiphopweekly.com/category/hhw-buzz/" title="View all posts in HHW Buzz" rel="category tag">HHW Buzz</a>. You can follow any responses to this entry through the <a href="http://www.hiphopweekly.com/2012/03/20/monica-it-all-belongs-to-me-interview/feed/">RSS 2.0</a> feed. You can skip to the end and leave a response. Pinging is currently not allowed.</small></p>
</div>
<p><a href="http://www.hiphopweekly.com/2012/03/20/monica-it-all-belongs-to-me-interview/" target=_blank >Check out the original source here.</a></p>
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		<title>Black Hippy covers Respect Magazine</title>
		<link>http://shuttershades.co.uk/12606/black-hippy-covers-respect-magazine/</link>
		<comments>http://shuttershades.co.uk/12606/black-hippy-covers-respect-magazine/#comments</comments>
		<pubDate>Sat, 18 May 2013 18:05:31 +0000</pubDate>
		<dc:creator>ShutterShades</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[editorials]]></category>
		<category><![CDATA[hip hop magazine]]></category>
		<category><![CDATA[magazine news]]></category>
		<category><![CDATA[music marketing]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[video models]]></category>

		<guid isPermaLink="false">http://shuttershades.co.uk/12606/black-hippy-covers-respect-magazine/</guid>
		<description><![CDATA[Black Hippy covers Respect Magazine Powered by Spate Media, Spate Radio, Spate TV, Spate Post, Music Marketing, Spate Digital, Hi Def Is Austin, MaddMann Music Spate the Hottest Hip Hop Magazine News Blog for music, mp3 downloads, mixtapes, news, music video models, sports, editorials Check out the original source here.]]></description>
			<content:encoded><![CDATA[<p>Black Hippy covers Respect Magazine</p>
<p>Powered by <a href="http://www.spatemedia.info/">Spate Media</a>, <a href="http://www.spateradio.com/">Spate Radio</a>, <a href="http://www.spatetv.com/">Spate TV</a>, <a href="http://www.spatepost.com/">Spate Post</a>, <a href="http://www.musicmarketing.biz/">Music Marketing</a>, <a href="http://www.spatedigital.biz/">Spate Digital</a>, <a href="http://www.hidefisaustin.com/">Hi Def Is Austin</a>, <a href="http://www.maddmannmusic.info/">MaddMann Music</a></p>
<p>Spate the Hottest <a href="http://hiphopnews.spatemag.com/search/label/hiphopnewsbreakdown">Hip Hop Magazine</a> News Blog for music, mp3 downloads, mixtapes, news, music video models, sports, editorials
</p>
<p><a href="http://hiphopnews.spatemag.com/2013/04/black-hippy-covers-respect-magazine.html" target=_blank >Check out the original source here.</a></p>
]]></content:encoded>
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		<title>Passion Pink Bentley Continental GT On Sale For Breast Cancer Fundraiser</title>
		<link>http://shuttershades.co.uk/1315/passion-pink-bentley-continental-gt-on-sale-for-breast-cancer-fundraiser/</link>
		<comments>http://shuttershades.co.uk/1315/passion-pink-bentley-continental-gt-on-sale-for-breast-cancer-fundraiser/#comments</comments>
		<pubDate>Sat, 18 May 2013 13:31:47 +0000</pubDate>
		<dc:creator>ShutterShades</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[car company]]></category>
		<category><![CDATA[proceeds]]></category>
		<category><![CDATA[san diego]]></category>
		<category><![CDATA[susan g komen]]></category>
		<category><![CDATA[susan g komen foundation]]></category>
		<category><![CDATA[tatas]]></category>

		<guid isPermaLink="false">http://shuttershades.co.uk/1315/passion-pink-bentley-continental-gt-on-sale-for-breast-cancer-fundraiser/</guid>
		<description><![CDATA[With the code name &#8220;Cure,&#8221; you can&#8217;t really hate on this sparkly whip. Commissioned by the Symbolic Motor Car Company, the one-of-a-kind Continental GT will be sold on Oct. 28 at the W San Diego with a part of the proceeds going to the Susan G. Komen foundation. The foundation&#8217;s aim is to continually strive [...]]]></description>
			<content:encoded><![CDATA[<p>With the <strong>code name &#8220;Cure,&#8221;</strong> you can&#8217;t really hate on this sparkly whip. Commissioned by the S<strong>ymbolic Motor Car Company</strong>, the one-of-a-kind Continental GT will be sold on Oct. 28 at the W San Diego with a part of the proceeds going to the <strong>Susan G. Komen foundation</strong>. The foundation&#8217;s aim is to continually strive to find a cure for breast cancer. </p>
<p>Let&#8217;s be real. If somebody gave this to us, we&#8217;d still have no problem driving it. Especially if we&#8217;re helping to protect the tatas. </p>
<p>[via <a href="http://www.motorauthority.com/news/1067635_passion-pink-bentley-gt-up-for-auction-for-susan-g-komen-benefit" target="_blank">Motor Authority</a>]</p>
<p><span id="article-tags"></span></p>
<p><a href="http://www.complex.com/rides/2011/10/passion-pink-bentley-continental-gt-on-sale-for-fundraiser" target=_blank >Check out the original source here.</a></p>
]]></content:encoded>
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		<title>Tyra Banks at Women&#8217;s Empowerment</title>
		<link>http://shuttershades.co.uk/4247/tyra-banks-at-womens-empowerment/</link>
		<comments>http://shuttershades.co.uk/4247/tyra-banks-at-womens-empowerment/#comments</comments>
		<pubDate>Fri, 17 May 2013 20:32:29 +0000</pubDate>
		<dc:creator>ShutterShades</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[headliner]]></category>
		<category><![CDATA[jeanine]]></category>
		<category><![CDATA[march 20th]]></category>
		<category><![CDATA[sha]]></category>
		<category><![CDATA[tyra banks]]></category>

		<guid isPermaLink="false">http://shuttershades.co.uk/4247/tyra-banks-at-womens-empowerment/</guid>
		<description><![CDATA[Mar20/12 Tyra Banks at Women&#8217;s Empowerment Last Updated on Tuesday, 20 March 2012 11:34Written by Sha&#8217;Linda JeanineTuesday, 20 March 2012 11:19 Tyra Banks was the headliner at Women&#8217;s Empowerment 2012. Check out her interview as she explains the importance of women using their powers in a positive light. Tyra Banks WE12 ShaLindaJeanine This entry was [...]]]></description>
			<content:encoded><![CDATA[<p><span class="bold_month">Mar</span><br /><span class="ribbon_day">20/12</span></p>
<p><span class="archive_title">Tyra Banks at Women&#8217;s Empowerment</span></p>
<div class="entry" >
<p>Last Updated on Tuesday, 20 March 2012 11:34<br />Written by Sha&#8217;Linda Jeanine<br />Tuesday, 20 March 2012 11:19</p>
<p>Tyra Banks was the headliner at Women&#8217;s Empowerment 2012. Check out her interview as she explains the importance of women using their powers in a positive light. <span id="more-26737"></span></p>
<div class="wp-caption alignnone c4"><a href="http://hiphopnc.com/files/2012/03/Tyra-Banks-16.JPG.jpeg"><img alt='Tyra Banks at Womens Empowerment' src='http://shuttershades.co.uk/images/tyra-banks-at-womens-empowerment_-bm-o_0.jpg'  alt=''  title='Tyra Banks' width='600' height='468' /></a></p>
<p class="wp-caption-text">Tyra Banks WE12</p>
</div>
<p><a href="http://twitter.com/ShaLindaJeanine">ShaLindaJeanine</a></p>
<p class="postmetadata alt"><small>This entry was posted on Tuesday, March 20th, 2012 at 11:19 am and is filed under <a href="http://www.hiphopweekly.com/category/news/" title="View all posts in News" rel="category tag">News</a>. You can follow any responses to this entry through the <a href="http://www.hiphopweekly.com/2012/03/20/tyra-banks-at-womens-empowerment/feed/">RSS 2.0</a> feed. You can skip to the end and leave a response. Pinging is currently not allowed.</small></p>
</div>
<p><a href="http://www.hiphopweekly.com/2012/03/20/tyra-banks-at-womens-empowerment/" target=_blank >Check out the original source here.</a></p>
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		<title>Vixen of the day: @TropicalFlii1</title>
		<link>http://shuttershades.co.uk/12577/vixen-of-the-day-tropicalflii1/</link>
		<comments>http://shuttershades.co.uk/12577/vixen-of-the-day-tropicalflii1/#comments</comments>
		<pubDate>Fri, 17 May 2013 19:30:22 +0000</pubDate>
		<dc:creator>ShutterShades</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[hip hop magazine]]></category>
		<category><![CDATA[magazine news]]></category>
		<category><![CDATA[music marketing]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[news music]]></category>
		<category><![CDATA[video models]]></category>

		<guid isPermaLink="false">http://shuttershades.co.uk/12577/vixen-of-the-day-tropicalflii1/</guid>
		<description><![CDATA[Vixen of the day @Tropicalflii1 Powered by Spate Media, Spate Radio, Spate TV, Spate Post, Music Marketing, Spate Digital, Hi Def Is Austin, MaddMann Music Spate the Hottest Hip Hop Magazine News Blog for music, mp3 downloads, mixtapes, news, music video models, sports, editorials Check out the original source here.]]></description>
			<content:encoded><![CDATA[<p><br/>Vixen of the day @Tropicalflii1
<p>Powered by <a href="http://www.spatemedia.info/">Spate Media</a>, <a href="http://www.spateradio.com/">Spate Radio</a>, <a href="http://www.spatetv.com/">Spate TV</a>, <a href="http://www.spatepost.com/">Spate Post</a>, <a href="http://www.musicmarketing.biz/">Music Marketing</a>, <a href="http://www.spatedigital.biz/">Spate Digital</a>, <a href="http://www.hidefisaustin.com/">Hi Def Is Austin</a>, <a href="http://www.maddmannmusic.info/">MaddMann Music</a></p>
<p>Spate the Hottest <a href="http://hiphopnews.spatemag.com/search/label/hiphopnewsbreakdown">Hip Hop Magazine</a> News Blog for music, mp3 downloads, mixtapes, news, music video models, sports, editorials
</p>
<p><a href="http://hiphopnews.spatemag.com/2013/04/vixen-of-day-tropicalflii1.html" target=_blank >Check out the original source here.</a></p>
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		<title>Great Gatsby Soundtrack Sampler</title>
		<link>http://shuttershades.co.uk/12576/great-gatsby-soundtrack-sampler/</link>
		<comments>http://shuttershades.co.uk/12576/great-gatsby-soundtrack-sampler/#comments</comments>
		<pubDate>Fri, 17 May 2013 16:38:49 +0000</pubDate>
		<dc:creator>ShutterShades</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[great gatsby]]></category>
		<category><![CDATA[hip hop magazine]]></category>
		<category><![CDATA[magazine news]]></category>
		<category><![CDATA[music marketing]]></category>
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		<guid isPermaLink="false">http://shuttershades.co.uk/12576/great-gatsby-soundtrack-sampler/</guid>
		<description><![CDATA[Great Gatsby Soundtrack Sampler Powered by Spate Media, Spate Radio, Spate TV, Spate Post, Music Marketing, Spate Digital, Hi Def Is Austin, MaddMann Music Spate the Hottest Hip Hop Magazine News Blog for music, mp3 downloads, mixtapes, news, music video models, sports, editorials Check out the original source here.]]></description>
			<content:encoded><![CDATA[<p><br/>Great Gatsby Soundtrack Sampler
<p>Powered by <a href="http://www.spatemedia.info/">Spate Media</a>, <a href="http://www.spateradio.com/">Spate Radio</a>, <a href="http://www.spatetv.com/">Spate TV</a>, <a href="http://www.spatepost.com/">Spate Post</a>, <a href="http://www.musicmarketing.biz/">Music Marketing</a>, <a href="http://www.spatedigital.biz/">Spate Digital</a>, <a href="http://www.hidefisaustin.com/">Hi Def Is Austin</a>, <a href="http://www.maddmannmusic.info/">MaddMann Music</a></p>
<p>Spate the Hottest <a href="http://hiphopnews.spatemag.com/search/label/hiphopnewsbreakdown">Hip Hop Magazine</a> News Blog for music, mp3 downloads, mixtapes, news, music video models, sports, editorials
</p>
<p><a href="http://hiphopnews.spatemag.com/2013/04/great-gatsby-soundtrack-sampler.html" target=_blank >Check out the original source here.</a></p>
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		<title>Jay Z covers Time Magazine</title>
		<link>http://shuttershades.co.uk/12605/jay-z-covers-time-magazine/</link>
		<comments>http://shuttershades.co.uk/12605/jay-z-covers-time-magazine/#comments</comments>
		<pubDate>Fri, 17 May 2013 16:23:04 +0000</pubDate>
		<dc:creator>ShutterShades</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[hip hop magazine]]></category>
		<category><![CDATA[magazine news]]></category>
		<category><![CDATA[music marketing]]></category>
		<category><![CDATA[time magazine]]></category>
		<category><![CDATA[video models]]></category>

		<guid isPermaLink="false">http://shuttershades.co.uk/12605/jay-z-covers-time-magazine/</guid>
		<description><![CDATA[Jay Z covers Time Magazine 100 most influentianl people. Powered by Spate Media, Spate Radio, Spate TV, Spate Post, Music Marketing, Spate Digital, Hi Def Is Austin, MaddMann Music Spate the Hottest Hip Hop Magazine News Blog for music, mp3 downloads, mixtapes, news, music video models, sports, editorials Check out the original source here.]]></description>
			<content:encoded><![CDATA[<p><br/>Jay Z covers Time Magazine 100 most influentianl people.
<p>Powered by <a href="http://www.spatemedia.info/">Spate Media</a>, <a href="http://www.spateradio.com/">Spate Radio</a>, <a href="http://www.spatetv.com/">Spate TV</a>, <a href="http://www.spatepost.com/">Spate Post</a>, <a href="http://www.musicmarketing.biz/">Music Marketing</a>, <a href="http://www.spatedigital.biz/">Spate Digital</a>, <a href="http://www.hidefisaustin.com/">Hi Def Is Austin</a>, <a href="http://www.maddmannmusic.info/">MaddMann Music</a></p>
<p>Spate the Hottest <a href="http://hiphopnews.spatemag.com/search/label/hiphopnewsbreakdown">Hip Hop Magazine</a> News Blog for music, mp3 downloads, mixtapes, news, music video models, sports, editorials
</p>
<p><a href="http://hiphopnews.spatemag.com/2013/04/jay-z-covers-time-magazine.html" target=_blank >Check out the original source here.</a></p>
]]></content:encoded>
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		<title>Bethany St. James&#8217; 10 Favorite Women</title>
		<link>http://shuttershades.co.uk/1314/bethany-st-james-10-favorite-women/</link>
		<comments>http://shuttershades.co.uk/1314/bethany-st-james-10-favorite-women/#comments</comments>
		<pubDate>Fri, 17 May 2013 16:06:55 +0000</pubDate>
		<dc:creator>ShutterShades</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[birds and the bees]]></category>
		<category><![CDATA[females]]></category>
		<category><![CDATA[perfect girl]]></category>
		<category><![CDATA[porngraphy]]></category>
		<category><![CDATA[sexuality]]></category>
		<category><![CDATA[st james]]></category>
		<category><![CDATA[superstar]]></category>

		<guid isPermaLink="false">http://shuttershades.co.uk/1314/bethany-st-james-10-favorite-women/</guid>
		<description><![CDATA[For budding porn superstar Bethany St. James, being comfortable with sexuality is in her blood. Her mother was a dancer who dabbled in porngraphy, so she was exposed to taboo topics at an early age. She wasn&#8217;t the type of kid to giggle at the sight of boobies or stutter through a conversation about the [...]]]></description>
			<content:encoded><![CDATA[<p>For budding porn superstar <strong>Bethany St. James</strong>, being comfortable with sexuality is in her blood. Her mother was a dancer who dabbled in porngraphy, so she was exposed to taboo topics at an early age. She wasn&#8217;t the type of kid to giggle at the sight of boobies or stutter through a conversation about the birds and the bees. We thought she&#8217;d be the perfect girl to ask about her favorite females. Read on to see the women who get Bethany &#8220;excited.&#8221;</p>
<p><a href="http://www.complex.com/girls/2011/10/bethany-st-james-10-favorite-women/" target=_blank >Check out the original source here.</a></p>
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		<title>Swizz Beatz Defends His CEO Role at Megaupload.com</title>
		<link>http://shuttershades.co.uk/6714/swizz-beatz-defends-his-ceo-role-at-megaupload-com/</link>
		<comments>http://shuttershades.co.uk/6714/swizz-beatz-defends-his-ceo-role-at-megaupload-com/#comments</comments>
		<pubDate>Fri, 17 May 2013 13:30:31 +0000</pubDate>
		<dc:creator>ShutterShades</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[copyright infringement]]></category>
		<category><![CDATA[entertainment industry]]></category>
		<category><![CDATA[government officials]]></category>
		<category><![CDATA[illegal proceeds]]></category>
		<category><![CDATA[inspiring people]]></category>
		<category><![CDATA[racketeering charges]]></category>

		<guid isPermaLink="false">http://shuttershades.co.uk/6714/swizz-beatz-defends-his-ceo-role-at-megaupload-com/</guid>
		<description><![CDATA[Article written by: Asmara WreksonoPosted on: July 26, 2012 Rapper, producer and artist, Swizz Beatz might just be in trouble since the government stated that they were officially looking into his role as CEO of Megaupload.com, a company that was shut down for piracy back in January. Government officials are attempting to bring the case [...]]]></description>
			<content:encoded><![CDATA[<p class="newsmetadata">Article written by: Asmara Wreksono<br />Posted on: July 26, 2012</p>
<p><img alt='Swizz Beatz Defends His CEO Role at Megaupload.com' src='http://shuttershades.co.uk/images/swizz-beatz-defends-his-ceo-role-at-megauploadcom_nwc--_0.jpg'  class='aligncenter wp-image-44749' title='bigstock-NEW-YORK-JUNE--Swizz-Beatz-a-33783323'  alt='' width='449' height='350' /></p>
<p>Rapper, producer and artist, Swizz Beatz might just be in trouble since the government stated that they were officially looking into his role as CEO of Megaupload.com, a company that was shut down for piracy back in January. Government officials are attempting to bring the case into trial, since the company&#8217;s top executives were arrested January 19 following copyright infringement and racketeering charges.</p>
<p>After being silent for months, Swizz Beatz finally addressed the situation, and defended his position. In an interview with AlLindstorm.com, he stated:</p>
<blockquote >
<p>“I&#8217;m a fan of music. I&#8217;m a fan of people that work hard. I would never be a part of anything that&#8217;s taking from an artist when I fight so hard to give so much to the artists. I was giving the artists 90% of they s**t. Sometimes when something is so powerful and people can&#8217;t control it that type of attack happens. You see that happen with multiple things in life. Things that are so powerful, they get shut down unexplainably.”</p>
</blockquote>
<p>Reports said Megaupload.com cost the entertainment industry over $500 million in lost revenue as they generated over $175 million in their illegal proceeds from copyrighted works. However, Swizz Beatz defended his character to the max:</p>
<blockquote >
<p>“I&#8217;m in the business of inspiring people. And I can&#8217;t be in the business of inspiring people if I&#8217;m so-called robbing my friends. And my friends know that, that&#8217;s why ain&#8217;t nobody speak out and say any clown s**t about me. They know my character and they know what it is.”</p>
</blockquote>
<p>What do you think, SoJones readers? Do you think he&#8217;s in the wrong or do you agree with Swizz? Discuss!</p>
<p>Image: BigStockPhotos</p>
<p><a href="http://feedproxy.google.com/~r/sojones/~3/EuHvRRyUgIs/" target=_blank >Check out the original source here.</a></p>
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		<title>Jay-Z Makes Cameo in New Duracell Powermat Ad</title>
		<link>http://shuttershades.co.uk/6713/jay-z-makes-cameo-in-new-duracell-powermat-ad/</link>
		<comments>http://shuttershades.co.uk/6713/jay-z-makes-cameo-in-new-duracell-powermat-ad/#comments</comments>
		<pubDate>Thu, 16 May 2013 23:25:24 +0000</pubDate>
		<dc:creator>ShutterShades</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[40 40 club in new york]]></category>
		<category><![CDATA[charging system]]></category>
		<category><![CDATA[investment partner]]></category>
		<category><![CDATA[paced lifestyle]]></category>
		<category><![CDATA[surprise appearance]]></category>
		<category><![CDATA[wireless hot spot]]></category>

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		<description><![CDATA[Article written by: Bea CanuelPosted on: July 26, 2012 Shawn “Jay-Z” Carter proved that he can bring the swag anywhere, and a commercial is no exception. In the recent Duracell Powermat commercial, rap mogul Jay Z makes a surprise appearance towards the end of the ad. The commercial follows a busy New Yorker who keeps his [...]]]></description>
			<content:encoded><![CDATA[<p class="newsmetadata">Article written by: Bea Canuel<br />Posted on: July 26, 2012</p>
<p class="c3"><img alt='Jay-Z Makes Cameo in New Duracell Powermat Ad' src='http://shuttershades.co.uk/images/jayz-makes-cameo-in-new-duracell-powermat-ad_aewpc_0.jpg'  class='aligncenter' title='Jay-Z'  alt='' width='490' height='500' /></p>
<p class="c4">Shawn “Jay-Z” Carter proved that he can bring the swag anywhere, and a commercial is no exception. In the recent Duracell Powermat commercial, rap mogul Jay Z makes a surprise appearance towards the end of the ad.</p>
<p>The commercial follows a busy New Yorker who keeps his phone charged throughout the day using the Powermat. While at the club, he laid his phone on the table side-by-side with another phone. A phone rings, and the young man reaches out to pick it up, but stops midway as he checked the caller ID that reads “B.” It turns out that it belongs to Jay-Z, swooping in to retrieve his phone and answer the call from his superstar wife, Beyonce.</p>
<p>The one-minute ad promotes the 24 Hour Power System, which is a portable device that helps smartphone users to “stay powered 24/7” while on the go. Part of the commercial was shot in Jay-Z&#8217;s 40/40 Club in New York City, which is one of the very first establishments to have the wireless hot spot available.</p>
<p>Check out the commercial below:</p>
<h3>Jay-Z and Duracell Powermat Partnership</h3>
<p>In January, Jay-Z signed a deal with Duracell Powermat as an investment partner, as well as being the face and voice for “Wireless Power Nation,” the initiative for a wireless charging system that will be installed in public venues across the country. He said in an official press release:</p>
<blockquote >
<p>I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution. I&#8217;m partnering with Duracell Powermat because they&#8217;re providing the solutions for the future.</p>
</blockquote>
<p>Meanwhile, Duracell Powermat wanted someone who can reach a digital-driven generation, and CEO Ron Rabinowitz said teaming with the “Empire State of Mind” rapper was an obvious choice. He stated:</p>
<blockquote >
<p>We chose Jay-Z because he represents power. His music speaks to an entire generation.</p>
</blockquote>
<p>Since we are living in a fast-paced lifestyle while “mobile devices have become essential tools in business, entertainment and managing our social lives” (as the rapper/entrepreneur said), Rabinowitz assured that the revolutionary technology is pretty simple and convenient.</p>
<blockquote >
<p>All they will need to do is put their phone on the table, same thing they normally do. The only difference is that now, their smartphones will get charged from the table.</p>
</blockquote>
<p>The Powermat is available for $99 at select major NYC retailers and online. National retail distribution, on the other hand, is slated for the fall.</p>
<p><span class="c5">Image Source: <a href="http://commons.wikimedia.org/wiki/File%3AJay-Z-02-mika.jpg" target="_blank"><span class="c5">Wikimedia</span></a></span></p>
<p><a href="http://feedproxy.google.com/~r/sojones/~3/AG1PDvfisuY/" target=_blank >Check out the original source here.</a></p>
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