Be prepared for one of the most memorable music videos of the summer!
Hip-hop legends including Kanye West, Busta Rhymes, Jadakiss, Miguel, Yasiin Bey, DJ Khaled, and Roscoe Dash have collaborated for Fat Joe’s latest single “Pride N Joy,” and now the official music video is in the works.
According to reports, Fat Joe brought out the all-star cast for the video shoot on Saturday, July 28. Kanye, Jadakiss, DJ Khaled, Busta, and Miguel all made it on-set for the official music video, which is under the direction of legendary Hype Williams. Even Ashanti came through and made a cameo. No sign of Yasiin Bey and Roscoe Dash, though.
The star-studded track was dropped in May, which is set to appear on Fat Joe’s forthcoming, so far untitled, 11th solo album. The BINK!-produced song features most of the guests singing as opposed to rapping. The Bronx rapper assured that it was the final version, explaining that it was actually Yeezy who came up with the concept. Regardless, Joey Crack never ruled out the possibility of a new version featuring the guests spitting some bars. He said in an interview with XXL:
It’s the final version unless there’s something I don’t know about. We did a bunch of sh-t. Kanye, he mixed that record eight times and he had it in different ways … there’s some other real dope parts of that song that we ain’t put on there. But, you know, he’s Kanye West. He’s a genius. He’s the best. I argued with him a little, but I let him lead the way, so that’s how it is. There’s no way in the world you’re gonna get everyone to sing on beat. Ni–as just said, ‘We’re not singers.’ And he was like, ‘That’s the dope sh-t.’ We off beat. We ain’t no R&B ni–as. We singin’ that sh-t off beat.
The epic music video is scheduled to drop in the near future. Seeing the hip-hop heavyweights on one screen, plus Hype behind the camera, this is sure to please every hip-hop fan out there.
Check out the behind-the-scene pictures from the set here.
Image Source: 2dopeboyz.com
Target Audience- Understanding what your fans like is key to making a hit. Wiz Khalifa talks about weed in every song and his fans bring him weed to the shows. Rick Ross fans love to hear him talk about money. Drake fans love his love songs and music for the ladies. Lil Wayne fans love his outrageous lines. Understand what your audience likes and give them a lot of it in a creative way.
